1. Sales

All aspects of selling techniques for the retail store, sales representatives and selling 
 into the corporate market. Beetle Branding aspires to having the most skilled and 
 professional sales people in the industry, trained by proven successful sales 
 professionals, delivering a service second to none. Our program is ongoing and 
 perpetual; our methods are dynamic and future driven. We aim to stay ahead of our competition though our pursuit of worlds best practices translating into a formula 
 for success.

2. Production

Complete training is provided for:

• use of all embroidery machinery
• use of all screen printing machinery
• processes and techniques of production
• packing and dispatching of goods

3. Advertising, Marketing and Presentation

Each new Franchisee will have a “Grand Opening”, campaign
 via a local business to business mailer and local newspapers. In addition, a generic advertisement will be placed in the yellow pages. Future marketing campaigns will include radio and TV advertising.

Carefully selected sponsorships will also add much valued publicity and help build 
 the beetle brand name.

All shops will be professionally set up, sign-written and merchandised. Each showroom location will be customized to 
look alike: sophisticated, friendly and modern.

A 3% marketing contribution from turn over of each
 store will also be pooled into a marketing fund for advertising. Each franchisee will be supported by a website that will be 
updated on an ongoing basis. Sales will be allocated by postcode.

Education on advertising, marketing and presentation will be regularly provided by the Franchiser.