All aspects of selling techniques for the retail store, sales representatives and selling
into the corporate market. Beetle Branding aspires to having the most skilled and
professional sales people in the industry, trained by proven successful sales
professionals, delivering a service second to none. Our program is ongoing and
perpetual; our methods are dynamic and future driven. We aim to stay ahead of our competition though our pursuit of worlds best practices translating into a formula
Complete training is provided for:
- use of all embroidery machinery
- use of all screen printing machinery
- processes and techniques of production
- packing and dispatching of goods
3. Advertising, Marketing and Presentation
Each new Franchisee will have a “Grand Opening”, campaign
via a local business to business mailer and local newspapers. In addition, a generic advertisement will be placed in the yellow pages. Future marketing campaigns will include radio and TV advertising.
Carefully selected sponsorships will also add much valued publicity and help build
the beetle brand name.
All shops will be professionally set up, sign-written and merchandised. Each showroom location will be customized to
look alike: sophisticated, friendly and modern.
A 3% marketing contribution from turn over of each
store will also be pooled into a marketing fund for advertising. Each franchisee will be supported by a website that will be
updated on an ongoing basis. Sales will be allocated by postcode.
Education on advertising, marketing and presentation will be regularly provided by the Franchiser.